If you are in the market for Search Engine Optimization then you have probably seen countless ads telling you they can get you to ‘Number 1’ on Google within days or weeks. There are unfortunately many SEO consultancy firms who will make outlandish claims just to secure a hefty payment from you.
The staff and SEO consultants here at SEO Guru, call themselves ‘Guru’ for a good reason. We have been in the business for over a decade and we know how the search engines work. We also understand each issue your site potentially will have on the World-Wide Web if you get suckered into cheap SEO costs. When it comes to any type of service we are always told that quality over quantity matters greatly. The same advice must be applied to SEO services.
Search engines such as Google, have specific guidelines they expect you, the webmaster to follow. They are a simple set of rules asking you to keep your site honest, and ‘Black Hat’ free. If you break these guidelines, Google will not be pleased, and you can lose site verification.
The scenario is incredibly easy to imagine. You, the business owner decides to hire an SEO consultant or firm, who has promised to get your site to number one ranking in Google search. Of course, you are over the moon at the prospect of a gigantic market push in your niche and you anxiously wait for the results.
Soon enough as promised your sites top the ranking and you are actually making a profit. A few months down the road at the peak of your game, suddenly your site the next, your site disappears from the search. Google has found out, you used Black Hat Tactics to get where you are. This scenario is a horrifying reality but here at SEO Guru, we have seen it happen time and time again. In fact, many from our portfolio are sites we needed to fix and resubmit to the engines.
What is ‘Black Hat Tactics’?
One popular method for bad SEO tactics is ‘Spamdexing’. This is also known as ‘search spam’, and involves a number of bad methods to get your site to the top. This includes repeating unrelated phrases, hiding text through CSS code, or hiding keywords in the footer. All of these methods can get your site permanently removed from indexing. In simpler terms, your SEO consultant used a bunch of the same words to try and fool the search engines into giving you a higher rank.
We at SEO Guru in London, only use ethical tactics (or ‘White Hat’) to get you results. You get exactly what you pay for, quality over quantity and we never promise top spot, within a specific allotted time frame. It’s actually not possible to be ranked within days or weeks.
And why is it not possible?
Google does not even ‘crawl’ your new site for at the very minimum two weeks. When we say minimum, we mean minimum. It can take anywhere from two weeks to two months for you to be indexed. We explain our services to you in detail and help you understand some of the myths surrounding good SEO. We also offer a free consult and free web analysis. We want to see you succeed because when you reach success, we reach success with you. Get your site noticed and start making some money.